New identity and product portfolio for Lifeguard

Rotterdam: Lifeguard is specialized in occupational health management. Their method combines monitoring employee health while educating and coaching towards a higher degree of well-being at work. The result can be seen on the bottom line: healthier, happier, and ultimately, more efficient staff.

On May 1st Lifeguard unveils their new visual identity, created by ping-pong Design. The identity is based on Lifeguard’s brand position as the Sherpa of the corporate mountain.


The key ingredients in the new identity are the body (physical), the heart (emotional), and the mind (intellectual). By combining these elements, the logo becomes a portrait of the organization, but also displays a simplified version of the services provided by Lifeguard.

In order to differentiate Lifeguards services and communicate a ‘no nonsense’ approach, ping-pong helped define and name an entire product range. And each product was given its own icon complementary to the visual language of the logo.




Lifeguard’s new identity and website will be launched on May 1st. For more information, contact Martin Elneff, elneff@pingpongdesign.com